A few weeks ago I watched a TV show about a new phenomenon here in Japan (...well, I do think it's a new thing...). As a viewer you followed the life of a beautiful model and were in this context introduced to the word ‘otona kawaii’, which literally means ‘adult cute’.
In the Japanese society you would normally not describe a woman over 30 as kawaii. But it's maybe going to change, since you can find an increasing number of people who look, dress and act younger than their age. The model in the program was a good example of that. She looked and act like what you would call kawaii, even though she was no longer in her 20s.
However, the questions are, can and should adult women be cute?
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